(.... forget about the whole, Switzerland is not, officially a part of The European Union, bla-di-bla. )
This was, err, calculated....in 2007, and according to :
http://www.swissinfo.ch/
After Switzerland, came Hungary, Poland, and then, Ireland.
( So - not Spain or France...?? !! Not criticising, simply observing.... :)
Okay, so that was 4 years ago, and A LOT CAN HAPPEN, in this time.
Fast Forward to Today....2011, and CHINA is BOTH, the Largest Consumer, and, Producer, of TOBACCO, in The World.
Rewind, back to these "Statistics" of 2007.
Nearly : 1 in 4 SWISS PEOPLE SMOKE.
Mmmm, time for some more numbers....
Within these 1 in 4, which in Swiss Society, made a figure of :
29 % of 14 - 65 year olds.
Of which,33 % were Men, and, 24 % were Women.
There are, also, Locally-Grown Tobacco Plants, which produce SWISS BRANDED CIGARETTES, one is called : Maryland.
Much like in many countries, of late, Switzerland did BAN Smoking inside Pubs and Restaurants, last Summer, of 2010.
Yet, ADVERTISING Cigarettes is not a problem, with teeny-tiny,aha, there it is....warnings at the Top, or Bottom.
In most of the Cigarette Advertisements, here in Switzerland; the inferred message is :
Smoking Cigarettes is Great for your Social Life.
Clever.
And, actually quite TRUE...
That Cigarette `Break` at Work, IS SOCIAL, and often where you do make friends.
The After Dinner Cigarette in a Restaurant.
The Coffee and a Cigarette.
The Drink and a Cigarette.
The Out Clubbing and, err, Loads of Cigarettes.
The Hanging Out at Home, with Friends, and Chatting...putting the "World to Right"....and Smoking.
All go hand in hand.
Whichever, the Swiss Emphasis, is on Having a Par-ti when you Smoke.
Lots of Big Social Events, are either Sponsored by Tobacco Companies.
Or, like the Current, Advertising Campaign of this Brand, in Swiss Newspapers, Magazines, and, Posters : "Winston".
One can win Tickets, to the Upcoming Summer, Open Air Festivals, if your Pack of 20, is a Lucky one.
On that note; I am an Ex-20-a-Dayer, have been Smoking...aha...Socially..yes... for some time now..
( just to get that Perspective outta the way :)
By The Way :
Advertising has been around since the Dawn of Civilization.
Egyptians used to make sales messages, and wall posters, out of Papyrus.
The Ancient Greeks created signs for their theatres.
Pretty much, All Ancient Cultures, show evidence of Signage Advertising, for different wares, especially for the open-air markets they had.
Open-Aha-Air-Market....had to say it !
Let`s go to the 1940`s, and 1950`s....
If you wish to, and are able, to spend a Weekend, in Switzerland, on a CI-TY BREAK, in ZURICH, for example.
See how many Swiss people do Smoke.
And, not to make, a Somewhat Stale, and Terribly Trite, Automatic Association now.
This is what, the Big-Mama, and Big-Daddy of News, Surveys, and, Statistics said, in 2004.
You know the one : REUTERS.
" Swiss Teenagers Smoke more Cannabis, than their peers, in every other European Country, a Survey has said, Casting a Pall over the Country`s PRIM and WHOLESOME IMAGE. "
Pall = A Cover for a Coffin....blimey, had to look that one up !
Indeed.
The Ever-Lasting Beauty and Tragedy of Smoking.
Until Next Time. Thanks For Reading.
Yours, CFC x
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