Thank Goodness for Friday, or, Freitag......Some Zurich Fashion.....

Take a stroll around the streets of Zurich, central.

Zurich city, which is divided into 12 DISTRICTS, or KREIS, as 

said here.

Be it: KREIS 1, OR KREIS 5.

Male or Female.

Walking, Bicycling, especially on Bicycles.

Bicycles are BIG HERE.

From Mountain Bikes (no more said...!)

To "A la Tour de France" Lycra-Biker-Cyclists.

To Retro Bicycles, complete with Classic, Black Wire, front baskets, carrying Fresh Bread.

(The Swiss are Very Good at making all different types of FRESH BREAD), and the rest of their small lot of shopping.

(I say small lot of shopping, not because of the size of the Basket attached to the Bicycle, but because SHOPPING IN SWITZERLAND IS EXPENSIVE....but that`s a whole other Post / Postings, in itself :)

What Lots of these cyclists, and people on foot, are wearing is: BRIGHTLY COLOURED BAGS, usually worn, slung around their torso, balancing either, on the hip, or on the back - a la Urban-Wear.

THESE BAGS SEEM TO BE OF A RATHER CLASSIC-UBER-HIP, Brand, here in Zurich.

(Or perhaps - "They are soooo last year Dahlink...?)

Worn, mainly, from what I have observed, so far, amongst, the 25-40 year olds.

(40, being "The New 30"....or so, we are told..!!??)

And thank goodness for that, she says !

As back in Medieval Times, would be Lucky, or Worse, to even make it to 40 years old, as a general life expectancy, statistical, norm`.

(Or so, we are told by Historical Sources...)

The BRAND of these Urban, mostly, Messenger-Style, Bags is called:

FREITAG.

(This world directly, translates to : FRIDAY).

In 1993, 2 Brothers, of the Surname : FREITAG, started the company.

They saw a gap in these Bicycling Peoples` Bag market.

The Weather, especially, The Rain, and, The Snow, would get most bags soaking wet.

Not so great, for the Lap-Top, and Important Papers eh ?

(Am now quoting, from their Swiss Web-Site, which can be read in English, as below).

http://www.freitag.ch/shop/FREITAG/page/frontpage/detail.jsf

The FREITAG brothers wanted a heavy-duty, functional, and water-repellent bag to carry their designs.

Inspired by, the cheerfully coloured LORRIES, rumbling along the cross-Zurich highway, just in front of their flat, they cut a messenger bag out of an OLD TRUCK TARPAULIN.

As the carry belt, they used Second-Hand CAR SEAT-BELT webbing, while, an OLD Bicycle Inner Tube, provided the Edging.

As luck would have it, their personal need, turned into a BUSINESS, which now employs more than 80 people.

Since their original messenger bag, the FREITAG brothers have developed, and marketed, more than 40 bags, for women, and men.

FREITAG products now SELL round the WORLD, in over 300 shops, at their online webshop, and in FREITAG shops in Zurich, and other cities in Switzerland.

They continue to be MADE IN SWITZERLAND, beside the cross-city highway which inspired them in 1993.

Between @ 135.00 and 400.00 Swiss Francs.

They are not cheap.

But, one would hope, that...

Because they are made from essentially RECYCLED PRODUCTS, and HARD WEARING LORRY TARPAULIN.

That by purchasing, and owning a FREITAG BAG, one is -

- as another company, That being "The World Wildlife Fund", Charity, would put it:

"One Bag. One Planet."

So Be You "into" Green, and Recycling, or not.

Cannot deny, that there are SO many, deeply disturbing, reports, and evidence, on how the Planet is doing, in this, what is called : 2010.

That the Future, looks pretty, damned bleak, through Generations, of Greed, Cruelty, and Ignorance....
(Filming of Children scavenging on Huge Rubbish Dumps, in India, and Africa - is evidence enough - without the need for any Source of commentary...)

So, not only do these FREITAG BAGS bring some Colour, to the general fashion, on the streets of Zurich.

Perhaps, they are Contributing, not only to keeping people in Employment....
And also, The Planet "Colourful", and Better Cared for....?

Hope is a Fine Thing.

Until next Time, Thanks for reading, Yours, CFC x